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Digital health economic models

Intuitive visual economic value communication tools to enable hospital and payer interaction

Market access eventually comes down to the hospital or individual payer level. Interactive digital tools are the essential instrument to present the value of medical technologies.

Market access is a multi-stakeholder activity. At the later stage, it includes hospital and department administrators, procurement, individual physicians, regional and local payers and many others.

The value messaging should be ideally tailored to the needs and requirements of a specific audience. Hospital administrators and regional payers often concern with health economic and resource utilization aspects of the introduction of novel technologies.

Digital health economic tools, often called hospital or payer models, are used to communicate the economic value of the medical technology adapted to the realities of the specific hospital or regional payer. These tools are presented on a laptop (via the browser) or on a tablet device.

There are several providers of digital tools for medical technologies on the market. However, the biggest issue with existing offers is the high cost of development and maintenance of such digital tools, which makes them unaffordable for both SMEs (for one product) and corporations (for many products).

MTRC offers a cost-effective service of development of digital health economic hospital and payer communication tools. MTRC combines an unparalleled knowledge of market access realities, drivers and barriers to the adoption of medical technologies, costing for healthcare services in 34 European countries, health economic technical expertise, and the capacity to develop nice-looking digital presentation tools at a moderate cost.

Key features of digital health economic models

State-of-art approach to local challenges

Tailored-made approach

We adjust our methodological approach to the needs and requirements of individual clients, including specifics of the clinical field, medical technology, clinical and economic data availability, and the target audience.

Adaptation to any EU geography

MTRC has experience with cost analysis in 34 European countries. The model can be developed for any of the European geographies.

Affordable pricing

We acknowledge the need for the industry to have a large number of digital tools to support hospital and payer negotiations in different geographies. The development of the tools is moderately priced to make this service affordable to both SMEs and large corporations. 

Professional health economic support

We utilize the start-of-art approach to health economics for the development of simple but nevertheless comprehensive communication tools.

Focus on hospital administration or regional payers

Digital models are usually tailored to the audience of the hospital or department administration and regional or local payers. 

Available in a browser on a laptop or a tablet device

The model can be available online, offline in the browser on a laptop or on a tablet device.

Explore the demo version 

of the model

Technological coverage of our services

We provide services for major types of medical technologies:

Implantable devices
Interventional procedures
Non-interventional procedures
In-Vitro diagnostics (IVD) tests
Medical aids

Our team has worked on hundreds of reimbursement/HEOR projects within different clinical and technological areas, including heart valve replacement, minimally invasive and open heart surgery, coronary, cerebral and peripheral stenting, coronary diagnostic and imaging techniques (fractional flow reserve, intravascular ultrasound), coronary, cerebral and peripheral vascular thrombectomy, implantable and extracorporeal ventricular assist devices, clinic- and home-based dialysis, extracorporeal membrane oxygenation, apheresis, obesity surgery, hernia and reconstruction surgery, tissue products and skin reconstruction surgery, negative wound pressure therapy and medical bandages, neurostimulators for different indications, cell therapy, rehabilitation devices, devices for minimally invasive and open spine surgery, embolization procedures, glucose monitoring, use of fusidial markers, radiotherapy, and endoscopy, amongst others.

Geography of our projects

MTRC is a provider of multi-country European projects. We have worked on the projects in 34 European countries


MTRC in numbers 

An extremely specialised boutique consultancy with a global impact

Full-time employees
Regular clients from the top 30 med tech companies
Of business comes from Small to Medium-sized Enterprises (SMEs)

Why partner with MTRC?

Be confident in the results

We are accredited by the United Kingdom Accreditation Service (UKAS) as an ISO 9001:2015 certified vendor, specialised in medical technologies market access. Unlike many of our competitors, we dedicate 100% of our time and focus to the area of medical technologies, so that our clients enjoy higher quality services at a lower cost

Avoid the hassle of working with multiple vendors

We specialize in Pan-European projects and worked in 34 countries in Europe. You can save time, effort and money by working with a single experienced vendor vs contracting several consultants individually

Spend less on consulting

We understand the budgetary challenges of the med tech industry and can therefore offer a cost-effective approach to our specialised services. Thirteen percent (13%) of our current business comes from small to medium-sized enterprises (SMEs) – a testament to our unique and personal approach to solve your budgetary challenges

Direct access to senior leadership

Small enough to ensure significant personal attention, and large enough to address your needs, our boutique consultancy guarantees that each project enjoys the attention it deserves with direct access to our senior leaders

Make decisions and advance your business quickly

We appreciate the time-sensitive nature of market access. Being a flexible team, we are not afraid to go beyond regular working hours to meet the high expectations of our clients. For every type of project, we offer the shortest possible turnaround times


Our timelines support your timelines

The health economic tool is delivered timely to support your market access activities.
The typical timeline for the development of the health economic tool is two to three months.

Get in touch

Contact us to discuss your needs and learn about our services